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MOOLAH KICKS
APPAREL GRAPHIC DESIGN
BRANDING
Working with the MCGARRY&sons design team, I designed a sticker pack for women’s basketball shoe brand, Moolah Kicks, to use as digital assets. I took inspiration from existing brand marks, Moolah’s NYC streetball dna, and the Mcgarry team’s brand mood boards. The result was the following set of fresh, colorful stickers geared towards Moolah’s younger audience that were used on the sole of shoes they released a year later.
As an exercise I re-designed some of moolah’s older work for their neovolt pro “storm” pack. I used a heat map of a basketball court as well as tech callouts as graphic elements.