Moolah Kicks —
︎Footwear Graphic Design
︎Branding
︎Concepting
Working with the MCGARRY&sons design team, I was encouraged to take the lead on a sticker pack for women’s basketball shoe brand, Moolah Kicks, to use as digital assets. With the intention to hype and promote Moolah and Women’s basketball, I took inspiration from existing brand marks, Moolah’s NYC streetball dna, and the Mcgarry team’s brand mood boards. The result was the following set of fresh, colorful stickers geared towards Moolah’s younger audience.
Working with the MCGARRY&sons design team, I was encouraged to take the lead on a sticker pack for women’s basketball shoe brand, Moolah Kicks, to use as digital assets. With the intention to hype and promote Moolah and Women’s basketball, I took inspiration from existing brand marks, Moolah’s NYC streetball dna, and the Mcgarry team’s brand mood boards. The result was the following set of fresh, colorful stickers geared towards Moolah’s younger audience.
The Moolah team loved the stickers’ energy so much, their footwear designers used them on the sole of their Glitch Mode shoe, in their summer 2024 Triple Double Y2K pack.
The Moolah team loved the stickers’ energy so much, their footwear designers used them on the sole of their Glitch Mode shoe, in their summer 2024 Triple Double Y2K pack.
Moolah’s Triple Double Y2K pack’s Glitch Mode
Application Project —
As part of the MCGARRY&Sons graphic design internship application process, I was asked to look at their client, Moolah Kick’s existing graphic design work with a critical eye and re-imagine what it could look like. My research included looking into the brand’s founder, values, and product, as well as the graphic design of its competitors. I decided to re-design the promotional material they had created for their launch of the Neovolt Pro Storm pack as the design felt static and sterile and ultimately fell flat.
Moolah’s existing material that I chose to re-design.
Brainstorm —
For my re-design I was inspired by heatmap of a foot the bottom of the shoe and researched heatmaps of shots taken on a basketball court.
Moodboard I created before starting my design process
My Designs —
From there, I pulled colors from the shoes themselves to create 2 social posts, a poster that would exist in print
in Dick’s Sporting Goods and a digital advertising banner.
